Genius Marketing Ploy Needed

A Reader Writes:

Dear Wilma Proops,

My friend is very talented but cannot break into the music scene.  He doesn’t want to audition for X Factor or any sh*te Simon Cowell shows and he knows nobody in the industry.  What should he do?

Martin, California

Wilma Replies:

Dear Martin,

I listened to the tape you sent and can concur that your friend is very talented both as a musician and a wordsmith.  I am therefore going to let you in on a magnificent marketing strategy I learnt from reading The Art of War.

Oh, I see you or he has already used the method and done so extremely well...